21 March 2017
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20 March 2017
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The world of online advertising can be a dizzying world of acronyms - you start talking about Google advertising, and you end up with GDN, SEO, DSP and DBM all littering the conversation.
But one thing is clear - Google has a problem here.
A serious problem that goes to the heart of what this company does, and what it stands for.
Now, you might imagine that Google would consider itself a huge player in the media world.
Look in the Oxford dictionary and you'll find that "media" refers to "mass communication", and not much can fall into that category more than our social media giants.
YouTube collates a vast amount of information and content and, like Facebook, plays a pivotal role in the way news is consumed around the world.
Over a billion people are regular YouTube users and hundreds of millions of videos - possibly billions, depending on which statistics you believe - are watched every day.
And yet Google says it's not a media company.
It insists it is, instead, solely a technology company, and should be regulated as such.
Source : Sky News
THATS FUNNY, INSISTING THEY'RE A TECHNOLOGY COMPANY....
WHERE HAVE WE HEARD THAT BEFORE ???
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18 March 2017
Locally based “Latest TV“ have given excellent coverage of the grave situation in Brighton and Hove with regard to the unacceptable number of Uber vehicles and drivers licensed by Transport for London flooding the City. The Brighton Taxi Trade were impressed with the coverage and approached them again to do a follow up programme of the worsening situation in the City.
This has prompted BBC's "Inside Out " to do a feature (with Latest TV’s assistance) chronicling the issues on the streets of Brighton with the BBC titling it, ‘…Brighton Taxi drivers, oppose the arrival of Uber in the City…’.
What we are seeing in Brighton & Hove is a “race to the bottom” with local safety based conditions and geographical knowledge being undermined by Uber vehicles and drivers licensed where it is cheapest and easiest to do so. Brighton & Hove is littered on a daily (and nightly) basis with a flood of out of area vehicles, predominantly Transport for London (TfL) ‘Minicabs’ being ‘operated’ by Uber.
This together with a “liquorice all-sorts” style mixture of other Uber vehicles from all over the Country, the “most distant” being vehicles and drivers from South Cambridgeshire.
With TfL’s historic casual ‘laissez-faire’ attitude to enforcement in Brighton, who can be sure exactly who is driving these vehicles and/or whether they are actually licensed, properly insured, roadworthy or even safe!!!
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French advertising agency Havas, one of the world’s largest marketing groups, pulled hundreds of UK clients out of Google’s advertising network Friday after revelations in theTimes newspaper that taxpayers and commercial brands were unknowingly funding extremists through adverts. Dozens of other brands have also allegedly withdrawn their business while Havas said it was also considering a global freeze on YouTube and Google ads.
Video Google Highlights ‘Offensive’ Search Results
The Times found adverts were appearing alongside content from supporters of extremist groups, making them around £6 per 1,000 viewers, as well as making money for the company.
The Times has now revealed why the commercial retreat from YouTube has gathered pace with its analysis showing that more than 200 anti-Semitic videos are hosted on YouTube. In selective cases, the offensive videos were uploaded years ago and have been viewed hundreds of thousands of times. Some even hosted advertising, suggesting anti-Semites may be enjoying a commercial advantage from perceived association with well-known brands, the newspaper reports.
Content of the videos varied, but relied on common themes that claimed Jews start global conflicts for profit, or perpetuate the ancient blood libel that Jews kill Christian children while keeping others as slaves. Holocaust denial is another thematic variation.
A spokeswoman told the Times: “Google believes in the right for people to express views that we and many others find abhorrent, but we do not tolerate hate speech. We have clear policies against inciting violence or hatred and we remove content that breaks our rules or is illegal when we’re made aware of it.”
Google does not actively look for hate content on YouTube. Instead its policy is to wait for users to flag it up. It said that with 400 hours of video uploaded every minute, it would be impossible to proactively police.
Meanwhile the BBC reports the UK government has removed its adverts from YouTube amid concerns they are appearing next to “inappropriate” material. In one case, Metropolitan Police promotions appeared alongside Hizb ut-Tahrir, an Islamic organisation calling for the establishment of a global caliphate under Sharia law, which is banned in many countries.
The Cabinet Office said it was seeking assurances from YouTube’s owner Google that its messages would be displayed in a “safe and appropriate way” in future. The Guardian newspaper, broadcaster Channel 4 and the BBC itself have also pulled ads citing similar worries over grossly offensive material.
During a recent appearance before the Commons Home Affairs Committee, executives from Facebook, Twitter and Google were told they had a “terrible reputation” for dealing with problems and censured for not policing their content more effectively, given the billions they made.
Yvette Cooper MP, Chair of the Committee, said:
“We’ve seen too many cases of vile online hate crimes, harassment or threats where social media companies have failed to act.
“It cannot be beyond the wit and means of multi-billion dollar social media companies like Twitter, Facebook, and Google to develop ways to better protect users from hatred and abuse. They have a duty to do so. We will be asking the companies about specific cases, why they didn’t act, and what they intend to do about it now.”
In response, Google is now directing its review teams to flag content that might come across as upsetting or offensive in search results.
As Breitbart Tech reported, the review teams – comprised of contractors known as “quality raters” – already comb through websites and other content to flag questionable items such as pornography. Google added a new category, “upsetting-offensive,” in its guidelines for quality raters. For example, content with “racial slurs or extremely offensive terminology” could now get flagged as such
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